I refer to the anti-piracy advertisement that can be found on a myriad of DVD films, it’s usually un-skippable and I hate it. You know why? Because it’s fucking stupid. Let’s look at it logically here, a pirated movie will not have this advert, or any FBI warnings present like an original DVD. The reason being that the ‘pirate’ will more than likely rip the main movie only and burn it onto a blank DVD. So, the only people that actually see these adverts are the honest ones that buy the original DVD. The honest man is then subjected to 45 seconds of un-skippable bullshit. This advert is preaching to the converted, what the fuck is the point of placing something like this onto a DVD when nine times out of ten, it will be seen by people who actually purchase their goods legally? All it does is serve to irritate the honest consumer, and at the same time it’s treating them like they are the criminals.
Not only that, but the advert shows a whole bunch of scenes where ‘criminals’ are stealing handbags, cellphones and breaking into cars but makes no effort to explain how piracy hurts the industry. The most logical medium to place these adverts, is on television. Not only would it reach a larger audience, but it would also be seen by anyone who owns a television set, including, THE FUCKING PIRATES!! Doesn’t that make more sense, you fucking retards?! I mean at least then a person will see the advert and perhaps think twice before attempting to rip a DVD?
While I’m on the subject of piracy, another thing that I find to be rather curious is the growing trend of placing this ‘copy protected’ logo (pictured below) at the back of the DVD’s.
DVD Audio discs employ a DRM mechanism, called Content Protection for Prerecorded Media (CPPM), developed by the 4C group (IBM, Intel, Matsushita, and Toshiba). To date, CPPM has not been “broken”, in the sense that DVD Video’s CSS has been broken, but ways to circumvent it have been developed. By modifying commercial DVD (Audio) playback software to write the decrypted and decoded audio streams to the hard disk, users can essentially extract content from DVD Audio discs much in the same way they can from DVD Video discs.
The DVD uses such a simple encryption implementation that there are many applications that exist enabling one to copy, shrink or modify a film. So is the ‘This DVD is copy protected’ logo referring to the content being copyrighted or impervious to duplication, because a) copyrights don’t mean jack-shit to a counterfeiter and b) the DVD’s pitiful encryption method has been cracked years ago including Sony’s ARccOS and Puppetlock, technologies that I first encountered on Final Fantasy VII – Advent Children.
The only thing that seems to be obscured here, in regards to the above image, are the anti-piracy campaigner’s sense of reality. Stop fucking deluding yourselves, Im not advocating piracy, but your feeble attempts at ‘getting people onto the right track’ are redundant, if people want to pirate they will, best you can hope for is to market your product in a unique way that would appeal to a consumer or perhaps lower your prices, as it stands in South Africa, the average price for a PlayStation 3 game ranges between R600 – R800, that’s fucking extortion.
I conclude with these wise words from Master Yoda, I direct this to the anti-piracy marketers and their insanely absurd advertisements…